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Grow Your Business with Chat Commerce

In today's fast-paced digital world, businesses need to constantly innovate and adapt to keep up with the changing consumer preferences.  One of the latest trends in business marketing and sales is chat commerce, which involves using messaging apps to sell products and services to customers.  This new approach to commerce has the potential to revolutionize the way businesses engage with their customers and boost sales.  

In this article, we will discuss two popular chat commerce platforms - WhatsApp and Line, and how businesses can use them to grow their business.

WhatsApp Marketing

WhatsApp is a messaging app that is used by over 2 billion users worldwide.  It is an incredibly popular platform for personal communication, and it can also be used for businesses.  WhatsApp marketing involves using the app to communicate with customers, to sell products or services.  Here are some ways that businesses can use WhatsApp for marketing:

Customer Service:  Businesses can use WhatsApp to provide quick and personalized customer service to their customers.  Customers can message the business with inquiries or feedback and the business can respond in real-time.

Sales and Promotions:  Businesses can also use WhatsApp to send promotions and updates to their customers.  For example, they could send a message to notify their customers on the sales period to encourage buying.

Order Updates:  Businesses can use WhatsApp to update customers on their orders.  They could send their customers a message when an order is received, processed and delivered.

Feedback:  Businesses can use WhatsApp to gather feedback from their customers.  They could send a message asking customers to rate their experience with the business.

Line Marketing

Line is a messaging app that is very popular in Asia, with over 187 million monthly active users.  It is a versatile platform that can be used for messaging, voice and video calls.  Let's discover some ways of how businesses can use Line for marketing:

Official Accounts:  Line has an official account feature that allows businesses to create a verified account before interacting with customers.  Businesses can use this feature to send promotions and interact with their followers.

Stickers and Emoticons:  Line has a unique feature that allows users to send stickers and emoticons in their messages.  Businesses can create their own branded stickers and use these stickers to promote their products and services.

Line Pay:  Line Pay is a payment feature where businesses can accept payments from customers within the app environment.

Line@:  Line@ is a business communication tool used by businesses to send messages to their customers, to not only provide their products, and also customer services as well.

Chat commerce is a new and exciting trend to look our for.  By using messaging apps like WhatsApp and Line, businesses can engage with their customers, providing personalized customer service.  This will help brands to engage with their customers, encourage sales by selling products or services directly via the messaging app.  

If you are a business owner looking to grow your business, start incorporating chat commerce into your marketing strategy.  Book a call with our consultant today.